NMOSD (Neuromyelitis optica spectrum disorder) is a rare and debilitating autoimmune disease which can result in blindness, paralysis, and death. Our TWO Communications team worked on spreading awareness of this condition across Europe through strategic marketing and communication to drive growth and engagement across multiple markets and platforms.
This was a large and lengthy project comprising of many parts, one of which is the NMOSD in Focus campaign whose primary goal is to spotlight the patients and their stories while creating a space/platform where people could educate themselves about the disease. Below is the branding and a selection of visual assets created to support the campaign. They include a full brand guideline booklet, a responsive website, fully developed social media toolkit and collateral, print brochure and various patient resources.
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Sector: Biotechnology
Client: AMGEN
Year: 2023-2025
