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This logo is created to support Tenders Community as a part of Pfizer’s Meningococcal Franchise with its existing branding. The purpose of the logo was to establish a separate sub-identity for the Tenders Community that can be used for a variety of internal communications.
The challenge was to create something that closely relates to the existing identity of the Meningococcal Franchise, which would be recognizable as such, but yet different enough to be used on its own as well as in combination with the mother logo. Below is a short description of the thought process involved in making this small sub-brand and a selection of supporting assets I created.
The logo was created in March 2022 and has been in use since.