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Bird is an electric scooter rental service whose mission is to make cities more livable by reducing car usage, traffic and carbon emissions. The service originated in California, USA and is aiming to establish itself in the EMEA region. Below is a design proposal for a marketing campaign that gives out a 25 euro credit to the best riders. The aim of the campaign is to award the best users as well as to promote the service across both on and off-line platforms.